Google is utilizing RankBrain, a machine learning system, to process all search queries done on its search engine. And it seems, the RankBrain is influencing the ranking of many queries in the search result.
The news appeared in the Steven Levy’s Backchannel, titled, “story about machine learning efforts at Google”. Here is the full story of the RankBrain:
“Google is characteristically fuzzy on exactly how it improves search (something to do with the long tail? Better interpretation of ambiguous requests?) but Dean says that RankBrain is “involved in every query,” and affects the actual rankings “probably not in every query but in a lot of queries.”
“What’s more, it’s hugely effective. Of the hundreds of “signals” Google search uses when it calculates its rankings (a signal might be the user’s geographical location, or whether the headline on a page matches the text in the query), RankBrain is now rated as the third most useful”.
RankBrain is the third most useful ranking signals just behind content and links. And year in October, Google has publicly admitted that RankBrain processes about 15% of large searches of searches which weren’t seen before.
Google become so impressed with the capabilities of the RankBrain that it is being used to process every query done on the search engine giant.
What Rank Brain does?
Though the rank brain is supposed to change the ranking till now it hasn’t been seen. It seems Google is using it as a query filtering tool to understand better about the motive of the searches. Further, it may influence what search result may appear and in which order, but not consistently.
Google utilizes the accumulated user data before offering the suited result to the visitors. It shows RankBrain changes the search result of some queries. The reason for that change is the development of a different search and not due to some special ranking factors affecting the order of the search result.
By stating that, Google has re-affirmed the use of RankBrain as a part of the core ranking signals.
SEO and search marketers are worried about what to do as RankBrain has been included in the ranking signals. Just focus on the creation of great contents on the website and RankBrain will reward you. But the prime motive behind the creation of the RankBrain is to reward great content in the web.