Creating Search Engine Optimization (SEO) strategies without research on competition leads to failure. Knowing about the competition of competitors help to plan informed strategies to achieve your SEO goals. With refined strategies and continuous efforts, you will inch toward success quickly.
The main aim of competitive analysis is to find competitors and their top strategies. Content types, tactics driving result, sharing of content, keywords used, link structures, and so on can be found out. All these insights can be used in your strategies to beat competitors in website ranking. Behind a successful SEO strategy numerous competitive analysis involved, and it worthy.
But, a competitive analysis can be a tricky and time-consuming endeavour. Here are some steps to make an analysis of your competitors easier.
- Find Out Aim of Clients
Ask about the main aim of clients for doing SEO campaign to start analysis accordingly. The success of competitor analysis can be measured if the client achieves their primary objective. It can be getting new leads, branding, driving traffic, achieving higher conversion, etc. Interpretation of achieved data need to be done properly and conveyed to clients to help in achieving a goal. Errors in an understanding of data would lead to failure of the campaign, which otherwise, would have been a great success. Hence, it is essential to find out client aim and keep in mind while analysis to find the right insights.
- Find Out Your Competitors
Competitive analysis is like a magnifying glass for finding out target keywords ranking above your clients.
Use 10 or fewer keywords for proper analysis of competitors that may cause a threat to your clients. Timely analysis of keyword phrases in Google helps to get real benefits and increases your chance of success.
Your clients may advise keywords worthy of a target but recommendation them according to your analysis. Choosing target keywords has become more difficult now as a search term is not limited now.
Earlier, contents were focused on keyword phrases but now audience preferred topic is required. So, build keyword phrases on regular search terms to succeed.
After developing your keyword list, identify all top competitors in the market. Search with selected keywords to find out a top-ranked website to narrow down to biggest threats for your clients. It is now worth to analyze competitors with their keywords for information and plan your SEO strategies accordingly.
- Find Out Indexed Pages of Competitors
A number of indexed pages are an important metric to look at in competitors. Because more indexed pages in the website increase the chances of getting crawl by Google often. To find out indexed pages of a website in Google or Bing, type “site:domain.com” in the search box.
Indexed page impacts crawling of search engine spider not ranking. Just like content and links, a large quantity of indexed pages is never a guarantee of higher ranking.
Hence, a competitor with higher indexed pages is not impossible to beat in ranking. This is because it doesn’t always lead to better ranking but are correlated according to Matt Cutts. Hence, finding out indexed pages of a competitor helps to analyze the competition you will face in subduing them in SEO.
- Find Out Content Topics of Competitors
Analysis of competitor’s content helps to find out their content strategies like a type of content, word length, a timing of the post, and reason of using contents for the target audience. It helps to know the preference of potential customers, viral contents, and how the content is being perceived by the target audience.
Usually, three types of content are written: viral content, social content and for an organic audience. Analysis is essential to find out social, viral and organically accepted content topics of competitors. Here are the top things to look in competitor content marketing.
Viral Content – A content which got most shares, likes, read, and feedback from client’s industry. It helps to figure out how your content will perform. If your keywords resonate with them, write about the topic to get benefits.
Social Content – Good content helps to reach deeper in social media. BuzzSumo provides information for keywords or topics reach to social media. Before writing content, it is essential to analyze potential reach of that topics or keywords socially.
Organic content – Looking at SERP ranking of keywords with search volume, views and potential audience, you can evaluate how content will perform for a given keyword. It’s an important assessment before selecting topics or keywords to write for an organic audience. Though, it’s not guaranteed that you would get the same success as competitors but increases your chances.
Looking at these metrics and utilizing them in content, your chance to beat competitors increase about 10x with proper strategies. SEO strategy with good content topics helps in beating competitors in those keywords in search result quickly.
- Examine Link Profiles of Competitors
A solid link profile is essential to influence higher ranking in search result. To remain ahead of competitors, it is essential to examine their link profile. Find out a number of inbound links and especially from where they got the links.
Sheer link quantity doesn’t help to build a solid link profile. It makes no sense to make a large number of links which aren’t related to your niche and spammy. Hence, avoid building links to low-quality directories, marketing sites, gambling site, and adult sites. These links are bad for site reducing your chance of ranking website higher and invite penalty from Google.
The best practice is to get links from. EDU site, GOV site, niche authority site, press releases and blogs that don’t spam. All these practices create a strong link profile cementing your SEO strategy increasing website ranking quickly.
Link schemes need to be avoided as you will face penalty removing a site from search visibility. Such links building tactics for SEO is long gone. Google spam detection is more sophisticated now and you can’t build in unethical methods for ranking higher.
It’s a good reminder to utilize in making link profile in SEO for clients. Analyze competitors link profile with healthy link ratio to utilize in your link-building strategy. Don’t follow the bad link strategy, even if it is one of your competitors, to avoid trouble in future.
Competitive analysis helps you to find both the strength and weakness of competitors. Add the strengths and avoid their weakness in your strategy to propel ahead of them in a search result.
Above mentioned points will be helpful for deep analysis and get insights to refine your SEO strategy. How do you analyze competitors for your good? Share a thought giving a valuable comment below.