Even the best products and services need promotion before they sell. But marketing is tough. Competition is stifling, and acquiring new prospects is more difficult than ever.
Traditional forms of marketing like newspaper ads, billboards, or TV ads are quite expensive – evaluating their effectiveness or return on investment is close to impossible.
It’s foolish to rely merely on these methods; it is the right time to allocate budget for digital marketing. Internet marketing has become a proven method of drawing new prospects and traffic for your business with a fraction of the previous budget with tracking of every penny and measurement.
Most of the internet marketing channels provide detailed data that allows you to customise advertising campaigns on the fly. Optimising the campaign based on the insight of collected data improves your chance of success dramatically. Further, a properly structured digital marketing campaign allows advertisers to track each user following the sales funnel – from initial contact to conversion.
Digital marketing is no less than a perfect method of marketing your products or services. It involves science and an excellent platform to grow your business drawing potential customers from online sources. Unlike the traditional marketing, it’s not bound to any geographic location.
Without much delay, let us look at how internet marketing can help your business grow. And, explore the proven services like SEO, PPC, social media, etc. to increase your visitor and conversion.
Search Engine Optimisation
SEO or Search Engine Optimisation is a process of optimising websites to rank higher in the search result. Without SEO, it is hard to rank high on search engine result page like Google for the keywords associated with product or service offerings. Not using SEO, there is a little chance of ranking in the top or being found by potential customers.
Optimising your website for search helps to grow site’s traffic, visibility, credibility, and revenue. Case studies indicate top ranked sites get 50% more traffic than lower ranked sites. The percentage of traffic decreases slowly as we go down on the search result page. If you are not ranking at the top of the search result for selected keywords, forget earning traffic organically.
Outsourcing the SEO project to an experienced digital marketing company helps in growing your business quickly. An SEO service company does the following work for you:
- Analyse your competitors
- Select keywords of your offerings
- Optimise your site with titles, meta tags, etc.
- Provide on-page and off page services
- Submit your site to search engines
- Build links with quality domains
The best thing about SEO is the ROI it delivers in the long run after the initial investment. Your organic traffic increases consistently with optimisation day after day. Hence, SEO brings an incredible Return on Investment (ROI) with relatively a small budget if executed to the industry standards.
Pay Per Click Advertising
Want to earn potential customers for your business without ranking in the top of SERP?
It is possible with PPC or Pay Per Click advertising. The service is a quick and proven method of earning qualified leads for your business from the web. Companies are using this method irrespective of their sizes.
PPC ads are displayed at the top and below of the search result in search engine result page. Ads appear to visitors who type exact or relevant key-phrases of your offerings in the query box of the search engines. Visitors landing on your website have qualified intention of purchasing your products. Investment in PPC advertising offers the ability to promote products with control over ad spends, target audiences, geographic locations, and other benefits.
Advertisers pay money for each click in the ads. Though each click costs money, yet it is not as expensive as one thinks. The ROI of advertising will become positive given proper optimisation and customisation of ad campaigns.
Like SEO, you need an optimal rank of your ad campaigns in the paid search result. It brings more traffic and clicks in the ads enhancing your potential leads for more conversions.
To be able to reach to targeted shoppers, a proper PPC management is necessary. The PPC expert can help reap better benefits and reach your end goal. A consistent and ongoing optimisation refine ads to be relevant to the visitors based on their search behaviours. Brands experience high ROI who do that.
Apart from Google and Bing, Facebook is another popular platform for PPC advertising. It allows to target the potential audience based on the location and demographic and generate leads for your business and drive new fans to your business page from the platform.
Social Media Marketing
If you are not using social media channels like Facebook, Pinterest, Google Plus, Twitter, Snapchat, etc. for marketing, you are losing a significant percentage of your potential audience. Internet marketing nicely integrates social media marketing for branding, visibility, interaction, and followers.
Set up official brand pages or accounts on prominent social networking sites and post updates to fans and followers to gain prospect customers. Though managing your social media presence can take time, yet it worth your investment.
Reaping maximum benefits from social media needs strategic planning and creative ways. Understanding the psychology of users is essential to gain substantial success. Don’t merely post promotional messages, start with exciting content or an interactive one and introduce what do you offer. It arouses the curiosity in customers compelling them to ask questions. Help them solve their problem if they have one or just converse with them.
The first step to growing your business is building a relationship and increase your fans. More followers and fans on social media mean higher business growth.
Ramp Your Conversion with Email Marketing
Email marketing is another widely used method to grow internet business that continues to rise in popularity. Brands using this valuable method know the benefit and potential of bringing up the sale. A reliable study has found that brands spending a dollar get $40 in return.
The effectiveness of mail marketing depends upon your ability to put email in the right location – the customer’s inbox.
It takes time in building a reliable email list of potential customers, but the investment made in this direction bring a good return. It becomes easier when a customer opts to receive your emails, and you can take advantage of this permission.
Send emails about the new products, exclusive sales, and interesting additions to the customers periodically. Besides getting more subscriptions and clicks, it will help in driving the old and new customer to your website.
Hence, email marketing is a proven method of driving sales and encourage consumers to come to your site. Be careful in the timing of your messages and don’t send too frequently, you risk annoying your customers and forget you immediately.
Use Content Marketing
Content marketing is an effective strategy for marketing to potential customers with various contents. The contents may vary from blogs, videos, whitepapers and even ebooks, with the same end goal of convincing your visitors to purchase from you.
Good content marketing helps grow your business by leaps and bounds. Make sure to share only the original content to build a relationship and trust with your brand.
Creating a blog for your company is a crucial tool for this purpose. It can be a great way of feeding not only interesting contents that start the conversation but to increase visitors to your site. You may use the blog to inform about your brand’s product and services, and also focus on trends going in the niche industry.
Apart from the blogs, use the lengthy downloadable contents like whitepapers, guides, or ebooks in the promotion of your products. Though these contents take a lot of time to produce with necessary research and resources, yet it brings high reward in the long run. Most importantly, it helps to position you as an industry-leader and grows your brand value.
Proper execution of the content marketing strategies brings brilliant results for a brand in visitor growth and revenue.
Target Mobile Audience
Traffic from mobiles and tablets is growing every day. More and more people are using their mobiles for research and even for shopping online.
You can use this trend for your business growth by creating a mobile-friendly website. A mobile-optimised let a visitor browse comfortably and find what they came looking for, without scrolling or zooming. It increases their confidence to purchase from their devices.
Case studies have shown that brands having mobile-dedicated or mobile-friendly sites enjoy higher conversion than brands who don’t. Let your potential customers navigate the site easily.
Conclusion: Digital marketing is a future-proof method for every business growth to get new traffic and qualified customers from the internet. Traditional marketing channels have become ineffective and redundant. If you haven’t started yet, it is the right time to switch now.
You’re late but can succeed in no time with proven strategies and digital marketing expert’s guidance.