Facebook is playing an important role in socialization with our friends on the internet nowadays. You must have observed that the updates of your friends are shown on the newsfeed more than your’s in Facebook. Though you spent a good amount of time in the updating newsfeed and chatting than your’s friends. Have you ever wondered about it, why? Ok, friends relaxed I am here to tell you about it. It is due to an internal algorithm of the Facebook called EdgeRank which determine which update of the user’s to be shown in the newsfeed. As online marketing, your aim is to reach to the followers to share your updated news about the products of the company. But in order to do that you need to understand the process on which the Facebook EdgeRank works in order to rank higher in the algorithm. In this blog, I will help you to understand the factors on which it depends on the ranking in social media.
Here are the three scores on which affect the overall rank of the update of the user in Facebook. It is important for the company to understand these elements maintaining a fan page in the social media.
- Affinity – This score depends on the users checking your fan page and time spent on this looking photos and newsfeed. More the time spent in looking for your update and photos better for your showing among the followers.
- Interaction –This score depends on the user’s comments, likes and shares your photos with others. These activities require high levels of engagement with the site which increases the EdgeRank score of your newsfeed.
- Timeless – These scores depend on the times of update of the newsfeed and the time requires getting interaction. If it gets in a short period than more chances of higher scores in the EdgeRank. It will show in the friends and followers for longer periods of time.
Facebook’s algorithm determines the ranking of the updates according to the action of the users in the site. It is becoming a haven for the companies to promote their products but it is discouraging, as the site is charging companies in the promotion. There is a way to avoid it, wondering, how? This can be avoided by writing a smarter post which is done by understanding the psychology of the site knowing the good topics which are liked by the users. Here is a list of the crafting smarter topics in social networking sites. These are the types of content which you should be creating and updating in the social media.
Visual content– The human being like the visual content in the site more than the other content and that’s why Pinterest and Instagram are gaining more popularity among followers. According to a recent study, the post with an exquisite photo receives 39% more interaction than the normal post. The other methods which are taken to gain quick interaction are the caption in the photo, fill in the blanks and infographics. This helps to engage the users in conservation with you.
Entertaining content– The social networking site has become a good place to get relief from the tension in the office and days works. So, lots of people go to the networking site in order to lighten up their moods. In this, the company cannot share a promotion of the products which will frustrate them. In doing this the company should take the help of the funny informative infographics which can promote your products and entertain the visitors. This is important for the company to get followers of the company.