There is millions of news and contents are feed in the website online but only a few come in the screen of the computer. Have you ever wonder why? Google must select this content on some criteria to show to the visitors. The great and popular news of popular companies is seen on the screen most of the time. But there is lots of news of the other companies which are not popular yet is circulated by the company. So, these companies must be doing something to get their content in the news feed. In this blog, we will find out the procedures of getting your content circulated in the Google newsfeed.
It analyzes the content of the website before publishing online on its website. Here are the steps of getting your content in the news feed.
Site architecture and technical requirements
Every company wants to show their content to the global customers but only a few succeed in this endeavour. So, Google has provided special technical advice and suggestion for the new website. These guidelines are helpful and objective to get the desired result in the website.
The online marketing of the company depends on the content marketing strategies of the website. so, Google has given lots of guidelines for the content in the site.
News content: The content should be published on time and having importance topic which is relevant to the people.
Journalist Standard: The genuine content should be published in the site.
Authority: The site should show authority and adept in the topic written in the contents.
Accountability: Google likes those authors which provide certain detail like a picture, email ad, etc.
Readability: Content should be written with no grammatical and punctuation mistakes.
Author rank is the credit given to the author on the basis of its expertise in writing content on the website. It has been advocating by Google for a long time. The author having higher credit helps in getting a ranking reputation in all the publication. This is given to the famous author of the online website content writers. This is helpful in getting the link from various companies for which they write different content on the site.
Transparency of Writers
It is advisable to add all the necessary information of the author on the website. This helps in proving the genuineness of the content on the website to Google. The address, contact number and even a page in the social media will help in getting better trust from the readers. This is because the readers like to know about the author on the website for worthy content.
Publishing content on the website is an important strategy of the website. But it should be of a quality, not the quantity. Sometime, the company may publish many articles but with less quality for the website. So, writing an article is enough if it having the desired quality in it and should be included in the content strategy.
If your website is having this entire requirement stated above then you can file for the inclusion. But it may take many weeks for the company to analyze your content. This is because it checks whether it is according to the guideline of the company or not. If it meet the requirement then it is included in the much acclaim news online.