Are your contents being shared and re-shared in social media channels? If you are creating contents and posting blogs to your website, they must be shared. Remember, only great quality contents are shared from one reader to another and this process goes on. It is called viral sharing in marketing language. It increases brand awareness among people and helps in increasing traffic for the site. It all starts with an active content marketing strategy. Learn what is content marketing and how to do it effectively.
A basic requirement for getting more shares for your contents is to get your followers to share your contents with their friends. People take note of those contents which get a large number of shares in social media. But the foremost requirement of getting more shared is quality content. To get quality content you have to remain up to date and bring industry relevant contents on the website to gain more people’s attention. In this blog, I will tell you which content gets most shares and how to do it for maximum sharing in social networking sites.
Let us look into the content which people like to share more in social networking sites. Here these are, read on…
- Positive content gets more shares than negative contents.
- Content which evokes emotional responsive from readers whether it’s good or bad.
- Useful and relevance content get more shares.
To get visitors attention on a website, publishing useful and relevant content for the target audience is useful to get more shares and benefit your company. It brings a more target audience and potential customers from different social media to give you maximum traffic on the website. So, publish practically useful content for the user and evoking emotion to take action in this. This will result in more shares and traffic on your website.
Create content which evokes an automatic emotional response from users and reader. It is sure to increase your shares drastically in different media. Target in your content which emotion you want your reader and work on it to get it successfully in your content. An emotion may be positive or negative in the form of anger, anxiety, joy, fear and surprise. If you are successful in provoking any of these emotions in reader mind by your content, it is bound to get more shares.
Last but not least, positive content or uplifting contents are more likely to get more shares than negative content. Inspiring content gives readers motivation and alienates the readers from its surrounding reality for a second. You must have seen many motivational and inspirational websites are being hit these days.
Now, you have got quality content but how and where to publish it to get more shares in social media. Some of you might be wondering where to publish this content to get maximum sharing among readers. Here are some tips for getting maximum sharing in social networking sites.
Make your content sharable
People like to share interesting, short and relevance post with their friends in social media. For it, you should publish intriguing facts, quotes, and statics for a reader to arouse curiosity to go for detail on this topic. It will be share more which will increase traffic on your website as people will come to your website to get detail information on this topic. It will also help you in search engine optimization and in the overall visibility of your website.
Creating followers is the most important strategy of getting maximum shares of your content in different social media. They will share your content with their friends, helps people to know about your brand in the market and credibility of customers. Learn how to increase followers on your Twitter account.
Using multiple social media outlets
You have numerous social networking sites to publish your content and get more shares from readers. Some of these are Instagram, Facebook, Twitter, Google+, etc which are having maximum numbers of users in the industry. These social media are the prime place of your potential customers so by targeting these sites with your content, you are promoting your products. But promoting in the right way is the key to get more traffic by sharing your quality content from different social media.
Social media can bring great benefits to your website. Having genuine and good strategies is the key to success in social media. It is a good platform for new or old companies to grow and get more traffic from these sites. If you apply above-said ideas in your content it is sure to bring unimaginable profit on your website.