The e-commerce website requires a higher ranking in the search engines to get more traffic. But getting a higher ranking in the search engine is not easy, especially when people strive for the same thing. This is because all e-commerce wants to rank higher than the other to get more traffic on the website. In order to succeed in this endeavour, the website owner should adopt a certain solution to make their website successful. The e-commerce website should be friendly in the search engines to get a higher ranking. In this blog I will discuss with you, points useful in making the website SEO friendly.
The making of the website SEO friendly is required to have a higher ranking in the search engines to get more traffic. This is why it is important for every e-commerce website to follow these important points while optimizing it, along with getting the benefits of Orderwave software.
Choose Brand Domain Name-Choose a unique brand name so that the customer can easily remember and search on the internet. Do not select the exact keyword in the domain name as it is not viable anymore in the search engine. The domain name determines the ranking of the website in the search engines.
Domain Hosting– It is one of the essential points of making the website SEO friendly in the search engine. Use the essential domain hosting in which you are targeting the customer so that it does not expire within a short time. The targeted domain extension is considered trustworthy for the website.
SEO-Friendly URLs– The e-commerce website should support keyword rich URLs which is helpful in getting a better result in the search engine. It is helpful in modifying the brand reputation and optimization of the website.
301 Redirects– It is highly recommended to make 301 redirects for the customer of the deleted pages for directing them in the website. It is helpful in preventing the loss of the customer due to the deleted page on the website.
Canonicalization– It refers to those web pages which can be easily loaded with the help of numerous URLs with the original content. This occurs when the numerous pages have the same content but different URLs and it is considered duplicate by Google. So, this helps in indexing and ranking the content so that it can be viewed with numerous URLs. It is helpful in removing the issue of duplication of the same content on the e-commerce website.
SiteMap.xml– It helps in making the website more crawlable to rank higher in the search engine. It is helpful in getting the complete list of the pages on the website by the search engine. The sitemap.xml is helpful for the search engine to crawl, index and gather information about the pages on the website easily. Sitemap.html is used by the users coming in the search engine to get information about the website.
Robots.txt- This is helpful in keeping the private and sensitive information saves as the algorithm do not crawl the robots.txt. It is used to specify the URLs and directories of the website which you want to keep private.
W3c Validation– It is helpful in checking the markup validity of the website’s pages by showing the errors. After removing the errors from the website it becomes easy for the search engine to crawl and rank higher.
Google Webmaster Tools Authentication– If you are using Google webmaster tools then you will be given a code to confirm your website with Google. It is useful in detecting the errors and malware on the website and helps in solving these problems.