So you have lost traffic to Google’s Penguin Update recently! Well, welcome to the club, as you are not the only one panicking and wondering what exactly happened and finding ways to stop losing visitor traffic and business and money and of course, your sleep over this issue.
On April 24, 2012, Google launched an updated version of its search algorithm termed as Penguin Update with an aim of targeting and weeding out websites falling in the Webspam category including sites using black hat optimization techniques for generating traffic and over optimized SEO sites. According to Google, this update was implemented with a target to decrease the page ranking of those websites, which they believed, were violating the quality guidelines issued by Google. Overall penguin update has reported having affected 3% of the search engine results.
In order to confirm whether the reason behind this sudden fall in the traffic is Penguin Update, you need to check your Google Analytics account or the web data reporting tool and verify whether your website experienced a drop in traffic size on April 24, 2012, specifically. If the answer is yes then here are some reasons why the Penguin Update slapped your site:
- High Keyword Density or Keyword Stuffing.
- Poor quality Backlinks.
- Over optimization of anchor text.
- Use of Black hat techniques such as the use of hidden links and Texts, doorway pages, etc.
- Automated query generation to Google.
- Poor and manipulative link building schemes such as article spinning, non-contextual link swapping, blog spamming.
- Use of Low-quality link directories.
Now let’s focus on how you can recover from Google’s Penguin Update:
Get rid of excessive web spam and low-quality links
If your website contains content which is stuffed with the keyword, scrapped or inappropriately copied then it is high time you get rid of such content immediately. Further, steer clear of items like doorway pages, manipulative and poor quality backlinks and other such stuff which may be regarded as inappropriate under Google quality guidelines.
Work on content quality
Focus on providing the visitors with meaningful and quality content which is original not plagiarized. This will not only impress the Google search algorithm but also will make your website genuinely popular and profitable. Also, this way you will not have to focus on individual page optimization or optimization of each element on each page for your website. Hence, go for quality content writing.
Stop SEO automation
If you have incorporated software and techniques to send automatic updates to Google or optimize your site in automated ways then avoid such practices as it violates Google TOS and hence is considered unethical.
Register your presence on Social Network Online
Are you on various popular social networking websites? Are people recommending your site on social networking platforms and bookmarking sites? If not, then you need to get down to devising a strategy to make your site socially active. An effective way to do the same is by implementing the Google plus button.
Finally, you must understand that whether it’s the latest penguin update or panda update, all such updates are interlinked and part of the same Google algorithm. Hence, in order to maintain constant traffic to your site, you must focus on optimizing the overall quality of your website. The trick is to provide high-quality content optimized using ethical SEO service techniques.