Social media marketing has become an important activity for increasing referral traffic and sale of products for businesses. The social media marketing needs to be monitored properly to see campaigns result besides creating special strategies for success. Tracking social campaigns help to attract quality followers, communicate effectively and share contents that resonate with an audience. So, tracking can’t be ignored by the companies if wanting to succeed in social media marketing immediately.
In this blog, I will share 7 important ways of tracking metrics and improve social media marketing campaigns.
- Find Optimal Times To Post
SumAll is a tool that can be used to track metrics like at what times or content types create most engagement or work best for your social posts. These insights are helpful in rescheduling your post at an optimal time and helps in creating a special content type that is preferred by an audience. It is helpful in connecting and increases audience in the market.
- Track Reach Of A Keyword On Twitter
A tweetreach tool can be used in tracking the reach of a specific keyword or hashtag on Twitter. The campaigns in Twitter are run with an associated hashtag and it can be used to determine how far keyword has travelled over a given time. TweetReach provides free information for about 1, 500 tweets for a given keyword.
TweetReach shows the influential accounts that spread messages and make easy to engage with them. Users can use premium version to track hashtag over weeks or months to monitor how it is spreading on Twitter.
- Research About Your Competitors
If you are keen on knowing where your competitors excel or where they are falling short on social media marketing, use an important tool Rival IQ to know about it.
Why it is essential to know about it? If your competitors are getting success on Snapchat, you too can succeed there. And if your competitors aren’t there, it may be useful to see why. Maybe they were on the platform but didn’t get a suitable result or perhaps the platform hasn’t been explored by them yet.
- Find Out Industry Influencers
Find out the experts in your industry or niche using tool like BuzzSumo. It is important to know what they are talking about and connect with those people. Make sure to respond to their tweet on you.
BuzzSumo is further useful in finding outposts that are getting more likes, share, tweet, etc in all prominent social platforms. It is even useful in discovering new relevant keywords that you are unaware. It is helpful in finding the best content in order to target your content habits in the hope of finding new followers. Other than that, you can find the best performing videos and infographics in the platform. It can offer insightful words on posts that are helpful in engaging or growth in social media platforms. This tool can be used for fine-tuning contents on social media and find out improvement on content over time.
- Track Your Website Traffic Source
Having a customized landing page is beneficial and useful in measuring many metrics like finding out the origin of website traffic is one of them.
Say you’re spending 10 hours a week in crafting posts for different social platforms but knowing the origin of traffic helps to target those platforms nicely. It is also possible to increase traffic on other platforms by creating effective contents or fine-tuning the efforts to get more clicks.
After getting extended reach, the landing pages can be used to experiment landing pages with sales, incentive offers, and sign up methods.
- Find Potential and Relevant Followers
Most of the social media marketers are using ManageFilter as a Twitter unfollow tool. It tells you about users that are following and which aren’t to take off from the list. It delivers information about folks who are most likely to engage with you.
It means that the tool is helpful in finding potential customers on Twitter and making it easy to follow them. It helps to see if those folks have followed you back. If you discover that lots of them aren’t following, you can tweak your message to be relevant to them. Relevant users are most likely to follow and engage to become customers.
- Examine Your Klout Score
Klout score measures your influence by looking at how your social media posts have driven actions from followers. On Twitter, Klout takes into account the numbers of active followers and the value of those who retweet your post. For example, if a person retweeted your posts having a Klout score of 75, it is more valuable than a retweet from a Klout score of 35. It also finds out the number of Twitter lists you’re on and who curates those lists.
On Facebook, Klout either looks at your page or personal profile along with numbers of friends or followers that have contributed to your score. If you don’t know the Klout score, you can see here by logging into Klout.com by attaching with your Facebook or Twitter account. Adding more social networks helps to connect and brings out more accurate measures of your influence.
It is a daunting task to measure all social media metrics at a time. It may be difficult to use different tools to measure metric but try incorporating one new method each month. Use advanced tools to get insights into your social strategy. What are the social tools using by you in measuring the metrics in social media? Tell me about your experiences of using that particular tool in the comment section.