The current competition between Google and Microsoft’s Bing in terms of relevancy has been a centre of attention for hundreds of people from around the world. A campaign strongly focusing competition has been organized by Bing which is known by ‘Bing it on’ campaign. In this campaign, users have been availed series of search results from which they had to choose the one that was more relevant for them.
After the research carried out privately it was found Bing was thrashing the Google in terms of search relevance. Search relevance is one of the major factors that pull users in large number. From it, one thing seems to be striking the minds of people creating a bit of confusion. When it comes to looking for information, Google is used but what has in it that is making the downfall of search relevance.
Now the interesting thing for everybody is to see what measures Google will resort in order to come on track again rebuilding faiths of users from all across the globe. The giant Google, in fact, enjoyed market dominance since no search engine company could come parallel to it. But with coming of a new entrant in market Google seems to be getting the heat of market competition. Users always look for quality and relevance that can never be compromised if one has to stay afloat in the competitive market.
Now we hopefully can expect some efforts by Google in terms of presenting relevant search results to visitors; it can be best means which would assist the Giant corporate body to get all its acts together. Rightfully one can say the more competition between Bing and Google gets fiercer, the more would it be helpful for people like us. Friends, you might be wondering a big, ‘how’? Eventually, the result of competition can be beneficial because Google has no option to stay mute; it also knows the need of the hour rightfully. Who knows when Google may come up with something more innovative, highly relevant and user friendly.
The more it works for search relevance, the more beneficial would it be particularly those who seek information. Competition always results in better outcomes!