Google has launched a new algorithm Hummingbird last month but it has officially declared only on yesterday. We know that Google is bringing out so many updates in recent years in order to give a better user experience while surfing in the search engines. Popular updates like penguin and panda have brought many changes in the industry in the search results. This time Google has brought changes in the whole algorithm. Let us see the modification and uses of this algorithm.
Every user comes to the internet to search for information about product and services. If it’s getting the required information then definitely he/she will be happy. With this update, an algorithm has become more intelligent to analyze each word and understand the requirement of the users. According to the requirement, it gives the result to the user. Now, the search engine can provide the best answer to the question asked by the user on the web. In another way, it has become more interactive for users. This is because a user searches the topic on the internet according to daily used spoken languages. Earlier, the algorithm used to find similar words without understanding the meaning of the topic to give a result. But now it understands every word and gives the best answer. It has been updated in the last month and there is no outcry of bad search result among the people. It means people loved the newly updated algorithm. It is named after hummingbird which is known for its fast and precise.
Is PageRank dead? No. PageRank is still one of the ingredients of the 200 ranking factor of the newly updated algorithm. So, it still determines a ranking of the website according to the quality and other important factors. People cannot ignore the PageRank of their website page if they want higher ranking in search engines. Google has incorporated all the good factors of the previous one and added some new for more improvement in the search engine. Even the panda and penguin are still part of the newly form algorithm update. Some of the internet experts say that this update is like the renovation of the old car with the new parts for improved performance.
How useful it will be for you? This is one of the major changes after the Caffeine update in 2010. Hummingbird algorithm update is a brand new to give the user a more interactive result in the web. There is none losing of traffic in the website, publisher and other in the SEO industry. But the experts feel that the local companies will get a boost with this algorithm. It is because this gives result according to the exact search topic of the users. For example, if a user looking for restaurants in New Delhi it will show the exact location of the restaurants to the user. It helps in finding the exact information looking by the people on the internet.
This update will surely make the life of the users more convenient in finding their searched topic. So far algorithm has fared well among the people. Let’s hope for the best with this algorithm.