PageRank is an algorithm used in the Google search engine to rank the website in the search engine result pages. It is a prominent parameter indicating the importance of the website pages for the visitors. Practically, good content receives more links which help in increasing the ranking of the website. Google bots count the number of quality links in the website before ranking the site in the search result. It is one of the earliest algorithms used by the organization since its establishment.
As it is one of the ranking parameters, webmaster frequently checks PageRank of their sites. But hardly any change comes in the update even after checking it on daily basis. After reading the recent statement given by the Matt Cutts, chief of spam team in Google. He said in the video that the websites are not experiencing good PageRank despite having contents from an expert author. Expressing his sadness over the issue and sought advice from the people. He further said that the update about the topic is arbitrary and it will be only a few times in a year. Chrome and internet explorer don’t have this toolbar and it is hard to install this. After reading this statement of Google distinguished engineer, it seems that PageRank is losing its shine. Experts speculate that this algorithm may cease from the newly formed Hummingbird algorithm. Matt Cutts said the PageRank depends on the number of links in the website and it plays fewer roles in determining the quality of contents. Google is giving more importance to quality contents to improve the user experience in a web so there is a chance of diminishing its importance in the website.
PageRank of the website depends upon the number of quality inbound and outbound links found in the site. A site should have well-structured links joining every page to the homepage. A webmaster should encourage only the natural link which comes with the quality contents. Every people like to link with the better website having great quality contents. It should avoid the paid and other unethical methods of link building in the site.
Google has not officially declared its intention removing this from the algorithm. So, still, it holds some importance in the ranking of the site in the search engines. Till then strive with an ethical method to achieve good PageRank of the website pages leading to a higher ranking in search engines.