Search Engine Optimization (SEO) has become the buzz word in the world of internet marketing today. Regarded as an ‘Art’, SEO aims at optimizing the visibility of a website on the search engine result page. Search engines are considered to be the most crucial part of the World Wide Web as it is the key that opens the doors and shows the way to the most relevant information available on the internet to its users. Hence, the online business market considers topping the search engine result page as a sure shot way of beating competitors and grabbing business. And SEO is a technique adopted by various website owners to generate these results. Ever heard of guaranteed SEO?
In fact, you can find hundreds of online advertisements promising guaranteed SEO and strangely, where on one side, there are companies which are spending millions on getting the desired results, on the other hand, there are people labelling SEO as easy and claiming search engine optimization to be a matter of following few steps which can magically generate guaranteed SEO even for those who cannot afford to spend big on professional SEO services. But the question that arises is that is SEO getting easy? Or is it still a tough nut to crack?
There are three popular and traditional techniques prevalent in the online market for generating SEO, namely, Keyword Specific Quality Content, which basically includes posting content with relevant and business-specific keywords. Next is On Page Optimization, which includes tweaking factors such as URL, page title, Meta tags, etc. and the third one is Off Page Optimization, which is more popularly known as BackLinks Building. However easy it may sound, but it becomes a daunting task once it is realized that a persistent effort is required on each of these factors in order to generate and maintain the desired position on the first page of Google.
Further, everybody is aware of the power of Google as a search engine and also about the fact that it keeps changing its PageRank algorithm every now and then. In such a situation depending upon fixed thumb rules and guidelines do not sound like a very good idea. Today, millions of websites can be found on the internet which contains keyword-rich poor quality content but Google has now learned its way towards discarding such schemes effectively. And even if such websites are able actually to get to the first page of Google search even than it may not help them in traffic generation. Hence such SEO loses its importance altogether. Successful and rewarding SEO is indeed a complex formula and requires not only serious and in-depth knowledge and intense research but also steady and focused efforts. SEO techniques may be simple but SEO certainly is not easy, especially in today’s context.