Many companies are advertising their products in the social networking sites of Twitter and Facebook as these companies find difficulties in maintaining their own websites. This is done to avoid spending any money on the promotion of its product on the website.
Moreover, social media is gaining lots of visitor from every part of the world and so the marketer finds it a suitable place to advertise its products to have a larger audience of its products. It has become a promotional haven for different companies as the companies want eyeballs. But the question is, is social media beneficial for local business?
Where Are The Eyeballs?
According to the recent research by Experian Hitwise that Facebook and Google ranked top in the number of visitors visiting the websites.
Does Social Media Have Value?
It is true that Social Media is having a large number of visitors on their site but it may not be a valuable place for promotion of your products. Just like the video game service is less important than the search engine which is mainly used in searching many service and products and the companies that provide them. So, there is a valid criticism that the social media is being used as a place to promote its products as they will not be promoted as fast as the other company promoting on other websites.
What Are The Gripes?
The people visiting the social site are not interested in finding the product and services so, no sale occurs there. It doesn’t increase the traffic of the site from its different services and its investments are like the sharecropping as the company pays to the social media for this promotion and the benefit goes for it rather than your company. The sharecropping method is just like a straw man argument as it will benefit the company only for a short period. It involves some risk in it as the promotion is ephemeral in nature.
Indirect Benefits of Social Media
There are some benefits of these companies promoting their product on the different sites of social media. It will help your site to rank higher at the search engines especially when another company is not doing it. If its ranking is 200 + ranking signal in the algorithm it creates a huge influence on the visitors. The company can build a reputation by promoting in different social media which help to rank in the Google search result which subdues the other page from appearing after its Googled. It can have a negative impact also on your site if any customer is dissatisfied and writes something bad about your company then it will have a negative impact on your reputation.
So, these are the few benefits of promoting in the social media are high ranking in the SEO, reputation and more people linkage to products.