Online business plays a vital role in selling services or products that are widely purchased by clients from different geographical regions. These business activities carried out make simply the online presence vital. However, there are certain things any business website owner should be aware of which also includes finding of his website traffic getting down. Sometimes the web owners might be confused and perplexed to find their websites getting down. And still, worst is that they are experiencing a great loss in their business. There is confusion in the faces of the web owners as to why their websites are getting down.
Therefore, friends, if you are also finding the flow of traffic to your website is getting down, it means there is a reason for it. So let me tell you in what possible condition you can lose out incoming traffic to your website. Simply browse out the following below!
There are several reasons to consider regarding the downturn of the traffic to your websites. Before any updates of the Google algorithm, the website’s owner without any worries had their webpage go. The web owners did not consider the duplicates content in their website, neither the keywords density. But Google found out that there are many websites which are ranking high with the continuous duplicate content and links and excess use of keyword density.
Before Penguin, Google released a series of algorithm updates called panda. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using black-hat SEO techniques, such as keyword stuffing, cloaking participating in link schemes, deliberate creation of duplicate content and others. But soon after the release of the exact match domain (EMD) algorithm updates, Google also confirmed the panda update release around the same time. This is the reason why this makes sense of the traffic losses for which the webmasters were seeing that didn’t exactly pushed up with the purpose of the EMD update, in cases where domains were branded or otherwise not geared toward matching queries.
With these updates, the Google had begun progressing out with a new update of a panda in which the webmaster started to make a list of the websites which were found to be out of the guidelines given by the Google. This is actually panda algorithm update, not just a data updates. Lots of the most –visible differences were tracked out but full rollout is baking into our index and the process will continue. The Panda update has affected about 2.5% of English queries to a degree that a regular user might notice, with small impact in other languages as well.
The last and recent update came as a shock by way of a data refresh. This latest update is an actual change in the algorithm. The reason for the cause of confusion and angst in the webmaster world is the panda updates, where Google`s guidelines turn towards content quality that is much to be desired.
With the recent updates, Google have made it easy to choke out the webpage which were found to be against the guidelines given by the Google`s webmaster. Hope you got an idea after going through it!