Start your new year with new hopes but never expect the same Search engine optimization practices that you enjoyed last year! There would be a possible change coming into the SEO arena and here I would like to point out some of the key areas where such change may occur.
Author Rank: It could be one of the most determining search factors in this New Year and possibly have a major impact in the internet marketing world. In fact, Google is supposed to provide Author Rank using numerous parameters comprised of niche authority and domain expertise as well. In the process, this ranking would further rank content created by the same author. In simple terms, the higher the reputation and rank obtained by the author, the more the chance is to get content ranking higher in the search engine. There would be a direct linkage of author’s published contents to numerous social networking sites such as Google+. So, overall SEO calculation would be carried out.
Equivalency Score Algorithm: According to it the quality score of keywords would be determining factor when it comes to Google ranking of the website. It would have a huge impact on the overall search engine page ranking. The monopoly of certain websites which rank at number one would have more impact since possibly with this update same level playing field would be created for entire businesses.
Link Disavow Tool: This data collecting tool would be more of usage in this year and Google would create an algorithm thus utilizing links that have been already submitted. All the spam sites with poor quality backlinks would be caught which would further disable posting of blogs and forum for simply creating backlinks.
Social media presence: The presence of social media in the Search Engine Optimization would be more felt. And it would be mandatory for the site owners to carve out their niche especially in social media if they truly want to see their sites doing wonders in the page rank of a search engine. And sharing of contents through social networking sites comprised of MySpace, Google+, Twitter, Facebook, LinkedIn, Pinterest, Delicious and StumbleUpon would be of higher importance. Social media presence would ensure traffic to your sites and promote your websites to be of immense quality.
Digital marketing: This year possibly people would find Digital marketing having a bigger role when it comes to marketing online. Practices such as purpose content creation, pay per click strategies would all of huge importance.
No change in fundamentals of SEO: Despite all your efforts in numerous practices such as article submissions, blog posting, commenting, backlinks obtaining etc. still you would not find your purpose served unless you would have quality contents in your websites. The role of quality contents would still be a big factor determining the overall page ranking of your sites in Google search engine.