Do you have quality contents on the website? Quality contents are an asset to the company. It brings good ranking in the search engines accompanied by high traffic on the website. These visitors are eventually converted into a client with good contents. But many don’t understand this as they keep on duplicating the contents from other websites for quick lucrative profit. Later, they get caught by Google and gets a penalty from panda update. If you are doing this in your website’s contents, it is right time to think for a change. As Matt Cutts has warned webmasters to remove the duplicate contents from their sites otherwise will be pushed back to the lowest point of the search result. So, if you are thinking of getting a good return from your website follows the guidelines of Google. Keep this in mind that scraped contents can bring short gain but in future penalty is sure for your website.
Google has been asking the webmasters to give more importance to the quality contents on the website. Otherwise, they will face the penalty of lower rank in the search engine result pages. In the month of March, Google has updated the Panda and indexed in the site algorithm. Panda is assessing the website content algorithmically according to its quality hosted by the webmaster. By this, a quality website is getting higher ranking in the search engine automatically. It means that the high-quality contents is getting higher ranking and scraped or duplicate content will be pushed to the far end of the search result. So, it is extremely essential for the webmasters to think of the original content instead of the duplicate or poor quality contents on the website.
In February 2011, Google launched its first panda update and started fighting against the spammy contents in the web. Till date, many updates came removing and affecting the search result in the search engine. The main objective of the panda update is to deliver more valuable information to the users searching in the web. Other, discourage the using of the unethical method in the website. Matt Cutt has clearly stated to encourage on original, engaging, unique, and interesting contents to give good user experience in the website. It has become golden chance for the small company doing ethically but not coming in the higher ranking due to large and spammy websites. But taking all the good sites in the higher ranking is a daunting task and it will be interesting to see how Google does it. Till then, wait and watch for us.