Matt Cutts- the chief of the Google spam fighting team has confirmed that Penguin 5 has been launched today. It helps in fighting the low quality or spammy contents from ranking higher in the search result. This encourages the quality site by ranking higher in the search engine so that the user can find the most information on the web. In another way, it will improve the user experience web as only quality content will come in the search result. Google has been trying this since the first Penguin update in 24th April 2012 when more than 3% of the queries were impacted. But this one is mild and it is expected to impact on 1% of the queries.
Google has updated a new algorithm last month called hummingbird. It is helpful in getting the exact answer of the long queries as people talk every day. Google algorithm has become more intelligent and interactive which can understand the search intent of the users. Penguin 2.1 is accompanying the new updated algorithm of the google to give the best experiences to the visitors. This will be helpful in keeping the bad stuff well below the ranking in the search result. The webmaster has to think of improving their contents on the website to rank higher in the website. After the penguin update, there is a slight improvement of search result but Google has to go along for getting total quality contents.
There are a total of five confirmed penguin updates till now and it has impacted the search result to a certain degree. Among them, the first update is the strongest one affecting 3.1% of the search queries in the web. After that mild updates were launched for improving the different topic on the web. To avoid a penalty from this update, the website should not encourage the spammy content. It should not link to the spammy website and discouraged paid links. The disavow links should be removed manually to avoid the penalty in the website. These preventive measures are useful in getting a penalty-free website.
If you are observing a decrease in traffic and practising the bad methods of gaining traffic, then you might have been penalized. If penalized can go for the reconsideration request after manually removing the bad links on the website. Like other updates, this update has left the website owners in panic and worry of the penalty in the site. Let us see how much it can change the search result of the Google search engine.