You have made a beautiful website with exquisite design and inviting for the visitors to come to your website. It is bringing thousands of visitors’ every day as you rank higher in the different search engines. Visitors will keep flowing into your website and go without being converted into customers. But our main goal is the conversion to gain more return on investment from our website. So, even the most beautifully designed website will not be able to convert unless it has some factors of conversion. In this landing page is one of the leading factors of conversion in the website. It provides the essential information of the products to the customer which helps them to know the utility of the products. In this blog, I would discuss with you the factors which will take your conversion higher with the help of the landing page.
Here is the key element which helps in the conversion of the visitors into customers. The visitors visiting the website land into the landing page of the website. It should have the following elements for the conversion.
Trust element– This is one of the most important areas of gaining more customers on the website. In online, there are so many cases of the fraud taking money from the customer using a hoax website. So, the customers are to be satisfied and win their credibility that you are providing genuine service for their conversion. There are many elements which help you to gain their trusts like having a logo of the business bureau, testimonial, anti-spam promise, security badges, numbers of customers, downloaded times and registrants of the services. The testimonial of the previous customer helps lots in getting more conversion in the site as it increases the trust.
Call to Action– There are some contents which are well written, inviting and engaging for the customers but fail to convert. This is due to the lack of the call to action on the website which initiates the conversion of the customers. The call to action should be on the landing page in bold letters with attractive colors so that the visitors can see the buttons and attract their attention. This will takes near to your goal of the conversion of the visitors to the website.
A Reward – We cannot expect the visitors to quickly take the follow-up action after reading the landing page on the website. You need to attract visitors with some additional profit which is given to the customer after the registration. As the people always expect something extra in their efforts and here is the list of the things which you can offer them to get the conversion quickly. You can offer free eBook, webinar, free trial, discounts, newsletter, consultation and whitepaper. This attracts the visitors to buy the service with additional benefits and lead to conversion instantly.
Minimal Fields– There factors which lose the almost converted customers are slow loading time of the registration form, too long registration form or unnecessary detailed asked which they don’t want to share with others. The registration form should be short with a quick loading time to ensure quick registration of the form. This helps to give a good user experience to the visitors and they come back for more services.
A Matching Headline– The headline which appears in the top of the landing page should be eye-catching to the customers. The visitor who clicks in the headline ad should lead to the landing page related to the click which enhanced the chance of conversion of the customers. Make the most relevant headline to get more conversion in the site which can be confusing for the visitors otherwise if it leads to others website.
Apply these simple steps to increased the conversion rate in the website and earn your desired profit from online marketing. These are the simple strategies of online marketing but bring huge result in the site. Apply these in your website and see the improvement in the conversion.