There are still numerous brands and companies not having mobile-friendly sites. If you still don’t have but you would definitely get mobile-friendly website after reading the research regarding this. According to a recent study from Moovweb, a mobile-friendly feature of the website is playing a great role in increasing visibility and ranking in the search result of Google. In addition to it, the mobile-friendly website delivers high end using the experience to visitors on the website.
Google released its Mobile-friendly Algorithm on 21st April 2015 to encourage webmasters to create a website for small screen devices. Since the release of this update, Moovweb has monitored about 1,000 keywords of different niches of industries to find out the effects on the search result on Google. Here are the top findings of the study revealing the importance of mobile-friendly sites.
The company has found that 83 per cent of the time and 81 per cent of the top three results were mobile-friendly websites. Google mobile SERP is showing 7.7 out of 10 results of mobile-friendly sites in the first page. The findings quickly raise questions as when or why Google provides a top ranking to a non-friendly website in more than 20% cases in a search result. The company is studying on this to find out the exact reasons.
The company also found that the percentage of mobile-friendly features depends upon the vertical of businesses. It means some businesses involved in a particular niche are more mobile friendlier than others. Seven niches have been examined; retail leads the rest in having the most mobile-friendly results while transportation has the lowest percentage in the mobile-friendly result. This result was found out after examining the keywords selected in the industries.
Mobilegeddon impacted differently in the market segments is apparent with this research. But, it is beyond the question that non-mobile friendly sites are being affected negatively since the release of the mobile algorithm update.
The obvious step for the businesses having non-mobile friendly sites is to update mobile compatible one pronto. This is because Google may show all the search results of only mobile-friendly websites in near future. Further, the aim of an update is not simply to comply with Google’s mobile-friendly algorithm but to provide high-end user experience to small device users and succeeds in endeavour immediately.
Do you think this study would create a race to build mobile-friendly websites? Tell me your opinion regarding the findings and your website.