According to unconfirmed rumours in the SEO community that another company providing network, a link has been penalized by Google. The company suspected to be penalized is the SAPE link as it was under the target of Google. As the webmaster using this link network are experiencing a heavy downgrading in the search engines but few said it is some other company instead of that company. There has been a discussion among the malicious hacker world and group that it was this company as they can see a drop in the ranking in their site using that link network. But few webmaster and SEO have not agreed to the claim of penalization of that company.
If the rumours are true then it is not the first network link company to be penalized by Google as recently Buildmyrank.com was penalized the same way. Some company want the ranking only without worrying about the penalized it may have after applying a wrong technique to lead in the higher rank. But still, the people use these short-sighted techniques in the webmaster and SEO in spite of the danger of penalization by Google.
Google has many a time said that even the paid links may be penalized by it if the correct measure is not taken. The companies can be fined for even the advertorial as recently the flower company of UK was penalized on this ground. Further, Google may mercilessly fine many companies having paid links or link networks in the futures. The Google chief of scams Matt Cutts said in his tweet that he is investigating a company of link selling from Russia. As the SAPE link network is also from Russia thus it is suspected to be penalized by Google.