According to a study of Google and Nielsen that lots of people are using the Smartphone instead of their pc or laptop. The more surprising fact is that the customer browsing on the mobile takes less time to decide its buy than the person using other devices. It was found that the majority of the mobile user takes only an hour to decide their buy. This finding is closely related to the statement by Microsoft in 2010 which stated that 70% of mobile users end their search with a final decision within an hour. So, in this blog, I would tell you the reasons for its popularity than other devices to search and buy from the online stores.
The Smartphone is chosen by the customer for their speed and convenience in handling because of its sizes and applications. Nielsen in collaboration with Google is researching the behaviour of the people using Smartphone. So, according to them, the mobile has been an important channel for the search marketer. They have revealed some of the surprising findings and these are the following
- 28% of mobile searches end in conversion.
- 63% of searches reached a follow-up action within an hour from the beginning.
- 45% of searches are conducted to help in the decision making of the customers.
- 73% of users go for the follow-up action.
The knowledgeable people at Stellar SEO will tell you that this is due to the effectiveness of the mobile search advertising which is made more efficient by making it more targets oriented. It gives the most relevant information in the mobile ads which help to convert the customers to buy it. After this finding, the online industry is gradually shifting its focus on mobile users and it will help to grow even faster in the future.