In the last penguin 2.0 update, many large and small online companies got affected. It affected their ranking and overall performance in online marketing. This update was to lower the ranking of the Spammy and low-quality website in the result page of the search engines. The websites were penalized for their low-quality link building and darker side practices. Moreover, they were using the automated link building services and the software for the submission. So, if you have been the victim of this update here is the solution of recovering from this problem. In this blog, I will discuss the best possible methods of recovering from the penalty which is affecting your performance in online marketing.
In the last update, the experts estimated that nearly 2.3% of the English search queries have been affected in the search engines. So, I am giving a solution of what to do in this situation.
The signs of the penguin hit your website
How to know that the update has hit your website? The first things for being in a target of the penguin if you are using unethical link building in the website. There will be a huge sudden drop in the traffic on the website which indicates your website probably been hit. Look for the ranking of the website to get the real result of the penalty. The penguin goes deep into the website for the Spammy content and affects it. It may affect one single keyword of the page so check the detail of the drop. You can analytic and webmaster tools account if your website has been affected due to certain keywords. If all these observations show that you have been hit watch your backlinks and get full SEO report.
What caused the penalty in the website?
There are various reasons for being hit by the Penguin update in the website. Looking for the reason for the hit of the website is difficult as it may comprise the whole website or any keyword in the website. If you think that it has been hit due to the single keyword then check the link of the anchor text. Look for the paid directories, search engines, social bookmarking, article syndication, paid links, site-wide links and hidden links in the website which must have caused the problems. The bought link should contain Nofollow attribute in it to prevent any advantage in the SEO. If you don’t have this in your link then get it removed from the website. The social bookmarking helps in a temporary boost in the SERPs but in the long run, it may cause penalization in the website. It may be due to the quality of the links, volumes and speed of which it is built for the website. It is treated as a spam network so removing is the best solution for the company. Quality contents on the website instead of the quantity to escape the penalty of the penguin. The duplicate and low-quality contents are treated as spam in the website. The setting of the quality content on the website helps in getting good ranking but helps in getting inbound links.
How to protect your website from future updates
As announced by Google, a penguin will be inducted in the algorithm of Google as a panda. The first things which you should do are the checking of the backlinks and remove the things which violate the guidelines given by Google. The things which should be avoided are paid directory submission having followed links, duplicate articles and mass social bookmarking. But get quality links from the authoritative sources to get high ranking on the website. Get your properly optimized anchor text and ethical link building from the SEO company.