The online industry gets shaken on the news of the penguins and panda update. This time Matt Cutts warned that the penguin update will be severe as the first update. Moreover, it has warned that the irrelevant search result will be omitted from the result pages of the search engines. So, the much-awaited penguin 2.0 update was done on the night of 22nd may night of this week. Let us find out the effect of this update and areas on which Google took severe action.
There are many sites that go hit by the latest penguin update as there has been decreased in their visibilities. According to the search metrics, an SEO which analyzed the impact of the update on the different companies found that 25 companies have been hit and experiencing low search visibility. The different game sites like dish.com, Salvation Army, education testing service, CheapOair, porn sites and many more in the list. The visibility of these companies is lower but it does not mean that they will not get traffic in their sites, as they have the keywords which have not been tracked down.
The search metrics is providing one of the most accurate analyses of the different update of Google about its impact on the different sites. The founder of the search metrics Marcus Tober expressed that he expected a bigger impact of the update like the panda. He further added that the companies which have taken the SEO seriously are facing these problems as they have untrusted links. However, he added that the update was much stronger in Germany than the US.
It was a part of the promised of the Google spam head, Matt Cutts of delivering more relevant searches to the visitors by this summer by lowering the irrelevant content in the search engines results in pages. Let us hope for the best as there are still lots to be done to achieve this exactly.