How to evade the mistakes that kill your conversion rate?
No matter how satisfied you are with good designing skills at your disposal, but still you are not free from certain mistakes that would lower the rate of your conversion. How sad! Isn’t it? Since it is a matter of your revenue earning and it is very important to evade these mistakes as early as possible.
Anyway friends, let me highlight some of the mistakes you would possibly encounter when it comes to designing your website; here’s given some such mistakes and simply browse out.
Keeping the call-to-actions below the page fold
Honestly, if you keep your call-to-actions simply below the page fold, it means you are unknowingly going to make a disastrous mistake. For the first time visitors, it is very important to keep the call-to-action page in the right place. It is because most probably visitors would invest less time in browsing your website and contents. A call-to-action page should be comfortably seen without requiring scrolling down thus, making it friendlier to visitors. Otherwise, they would leave the page without even getting the glimpse of your important call-to-action page.
In order to overcome it, you can put the great new browser size feature into use that is already given in Google Analytics. Using it, you will understand different elements present in the pages whether they are visible or rightly placed above the fold. Again you can test through moving important key contents at a higher position.
Ignoring the distraction impacts
Of course, the banner, photos and images having promotional values loaded in the website would provide a cool look to visitors. But one important thing you should always keep in mind is whether the eyes of your visitors would go into the important call-to-action pages. It is because uploading too many images would distract the attention of your visitors and they simply skip your significant call-to-action page.
Animated images, people and large images are quite distracting by nature. It is important to understand the things mainly eyed by your visitors at your web pages. To make it easy you can use the tool such as Attention Wizard and GazeHawk or even use the eye tracker camera as well.
Remaining cool rather than usable
It is the nature of every web designer to decorate the website with various cool and unique designs. But you have to consider whether such designs are not breaking the usability of your website. It is the usability that pulls the visitors providing and feeding them with usable information. Hence too much of web design would create confusion among the visitors and possible chance would be skipping of the website without getting the website owner’s purpose served which is all about the increasing of conversion rate.
So, friends, I hope you could take these points as pre-measures and derive maximum conversion benefits!