How much attention do you pay when you go for creating the landing page of your website? Yes, friends, you do need to really care about it. Because it is the page where your visitors land after clicking any advertisement or Google AdWords, it is where simply visitors get transformed into potential buyers or clients. Hence, shaping it well is highly important.
Depending upon the types of your services or products you have to create your landing page accordingly. If you are wondering what kind of designs may work wonders for your services or products, I’m right here to help you out. There are certain secrets that are still lying unknown and just want to share with you, my dear friends! A good and effective landing page is always judged by the rate of conversion by visitors.
a) The first thing you have to do is matching your headline with your ad. You have to ensure the headline of your landing page has a direct reference from where online visitors come or clicking the advertisement. It is highly advisable on your part to try to match your language the more close as you can. If possible keeping it exact is a better idea. The benefit you would have out of it is your online visitors would never be in the confusion that may lead them to feel of visiting the wrong page. Now don’t expect to have finished your job here. More significantly you have to keep the attention of your visitors more engaged otherwise within a second or two you are going to lose them as soon as they arrive.
b) You have to give clearly the call to action in your landing page content. And it can be said through telling your visitors what they have to do once they land at your page. For instance, if it is your aim to have them sign up for your newsletter, then, of course, you have to mention as “Sign up for my newsletter here”. In addition, if you want to give free trial even for a certain duration or period of your product, then go all out and say “Try a free, 30-day trial of x product.”
c) Another advice to you is talking straight to your prospect and you should never mention things such as “I do that.., we do this etc.” These are the things that actually irk visitors and you must avoid these things. You have to use the magical word ‘you’. And besides, you have to tell them about the benefits they can draw using your products or services. And in that case, you have to use bullet forms explaining all your primary points making it clearer for visitors.
d) The last thing you have to do is putting the most relevant contents above the fold as it would work wonders for you. It would give a good impression to any visitor visiting for relevant information that would keep him engaged even for a while.
Dear friends if you follow these tips, you would definitely be able to have and increase the conversion rate!