Every business eyes to get more visitors to the website. It is because higher traffic means more impressions, signups, purchases, and ultimately more revenue. Capturing traffic from crowded, diverse and evolving search results is becoming difficult.
The best way to attract an audience is through SEO. This case study will help you in increasing web traffic by building an SEO strategy from the ground and growing from zero to 100,000 visitors.
- Start Slowly
There are limitations at the time of starting a new site. Outdated low-quality content, low link counts, bad exact-match domain, and lack of names of big brands can take a toll on your website ranking in SERPs. There are ways to develop world-class content which targets specific SERPs. Separate your content from your competitors by making:
- Brief, clear, and eye-catching copy.
- Using original photographs.
- Custom-built graphics.
- Optimum formatting.
We can make our pages successful on SERPs by serving the right content to our searchers.
- Linking to relevant pages
Pages possessing quality links from others get top rank in the search result. The number of links used should be competitive on the site, page, type of query, niche, etc. Search engines are utilising sophisticated procedures in evaluating links giving more value to quality and less to numbers.
To rank better, the bottom-of-the-funnel pages need some quality links. The positive engagement signals will authenticate the page as an authority to search engines. Adding links to the bottom-of-the-funnel pages is not easy. These pages are used for conversions and don’t impel other sites to link.
There are different opportunities available for bottom-of-the-funnel pages like:
- Hyper-focused link pages relevant to the content.
- Unique products and services.
- Promotions and discounts.
- Local resource pages.
- Build passive link acquisition channels
Link building is very hard. Link acquisition is a process which goes on and on. Using high-quality original photographs in content strategy is a perfect opportunity to attract passive links. Many sites use the Creative Commons License which allows others to use your photos if they are connected back to the source. Some better ways to earn links organically include:
- Getting quoted or interviewed.
- Design a unique tool.
- Sponsorships and other involvements.
- Assemble real research and data.
The best way is to make something original and then make it easy for the others to cite you as the original source.
- Creating content with a strategy
Content is the main thing which drives SEO campaigns to success. Apart from adding links in the bottom-of-the-funnel pages, content in the middle and top-of-the-funnel is needed to capture links and attention. Developing engaging content for the targeted audience is always the best strategy. You can take this approach a step further by making intended and strategized solutions for the content you will publish.
Maintain your focus on SEO by creating every page with search and the opportunities available to you at the time. You can manually review the search results or use Moz’s Keyword Explorer tool to understand the difficulties and competition surrounding various terms and phrases. You can succeed by being strategic for SEO on the quality content you created.
- Going up with time
The key to success in SEO is momentum. SEO has a multiplying effect where results build exponentially. You will attract more visitors by earning more visibility in search. If you satisfy the needs of these visitors, then they will keep coming back. They will endorse your website and share with other people on social media sites. Target more competitive spaces once you build momentum. Building a strong foundation in the start will make your site successful.
Invest in building quality content and implement various link acquisition strategies in the project. Your goals will grow with the growth of your site. Here are some points to increase traffic:
- Start steadily and take advantage of easily grabbable wins.
- Secure some strategic links which lead to significant pages.
- Make passive link acquisition channels
- Think intentionally about content making and its influence on search.
- Grow with time and grab higher-valued opportunities.
It is a repeatable and scalable process. Apply these according to your own strategies and grow further.