In 2015, the SEO industry has got numerous exciting updates throughout the year. Mobilegeddon is the most important update which penalized sites with lower compliance on mobile affecting local ranking. A new algorithm for contents has been updated and over a dozen minor updates from Google. Mobile devices starting to influence search engines result and future of search in term of user behaviour.
Search marketers are eagerly waiting for 2016 to find out the changes in the SEO industry. This upcoming year may see a few landmark shifts in the search industry. Here are the top 7 SEO trends that are expected to dominate the whole year.
- Importance of Video Content for Brands
Having written content is considered standard as experts are continuously insisting on using different formats of contents. Though brands are using written content as a baseline infographics, images, videos, and other media are being used as peripheral additions. So, 2016 will see a shift in promoting trends among the companies in the market. Video content will outpace written one and will be more helpful in term of reach, effectiveness, engagement, and generating ROI. Vine, periscope, snapchat, and other video apps are responsible for this trend compelling consumer towards visual contents. Further, Google is now experimenting with video ads in search result creating a foundation for video contents. It is assumed that B2B brands may use it but not before 2019.
- Need for Mobile Optimization
Over the past few years, the desktop has been a standard form of a search for users. But now, mobile users are increasing at a rapid pace in the web. Mobile searches surpassed desktop searches for the first time earlier this year. With Mobilegeddon, Google has announced that mobile and desktop traffic volumes are almost equal. Arriving of mobile first features will continue even in 2016 and desktop will gradually fade away over the next 5 years. Google is seriously taking this trend which is visible with the mobilegeddon update making mobile optimization essential for the sites now.
- Increased Role of Digital Assistant in Search Queries
Digital assistants like Siri, Cortana, and Google Now are providing more search queries to search engines adding more complicated search. Generally, spoken language queries tend to be different from typed queries. But now, a new layer of long-tail keyword queries that will mimic spoken dialogue will arise. With this trend, it is expected to see the emergence of colloquial and conversational content to reap more benefits.
- Emergence of Aggregated Content
Twitter is experimenting Moment, a new features that will aggregate posts, images, videos from live events and unfolding news stories in a single channel for users. In short, users will be content creators and it will help users to see events unfolding quickly. Twitter isn’t the only platform experimenting live feed as the advanced algorithm can easily compile new stories from previous information. This is why 2016 will see diminishing of power articles that isn’t sourced automatically narrowing downfield of content marketing. But, evergreen, opinion-editorial, and tutorial contents will gain more importance in search visibility.
- Frequent Indexing of Social Content
Google has deals with Facebook and Twitter to search for news items that may appear in mobile search result. This will continue in 2016 with frequent indexing of social content by all major search engines. In fact, a social post will carry a value and a consideration similar to an independent web page for users. But, it will definitely deepen the separation of web and social media from an SEO perspective.
- Importance of Deep Links in Apps
Google has started indexing apps long time before as it anticipates that apps may overtake traditional website in popularity and functionality in near future. Hence, search marketers will get more benefits by anticipating this change well. This is because “deep links” to apps (links that point toward a specific page or section of a specific app) will be more valuables akin to deep links in the web. This is why app optimization is really important now. It is really important for a medium or large sized business to get an app now to reap that benefit. If you are still not ready to make an app, enlist your business in numerous apps possible.
- Local Search
Experts are predicting that local search will get more local in 2016. The onset of wearable devices and the sophistication of Google local indexes would help in getting more specific types of local search. This will definitely help local stores to get more sales of products. This is because local ranking could soon be generated based on street corners or neighbourhood instead of identifying businesses in term of a city or a state region.
All these trends are expected in 2016 which will definitely make changes in the landscape in the SEO industry if introduced. SEO industry will continue to evolve and hope to be an interesting year for the search marketers. What are the changes that you are expecting to get in 2016? Share your views giving a valuable comment below.