SEO service requires at least six months to show its effect on online business. As an SEO service provider, you might have got clients asking for a quicker result. You struggle to make clients understand that it takes time for the campaign to gather momentum and show an impact on business. Sadly, many clients leave the campaign in midst after two or three months, they shouldn’t actually. The reason is not seeing value from SEO and fearing cost buildup over benefits.
SEO specialists keep on searching new techniques to deliver benefits in midst of SEO campaign and beat the waiting game. Here are few SEO tactics that increase your expertise arsenal and deliver benefits to win the heart of clients.
1.Rank with Featured Snippets
If you win a featured snippet spot, it will bring lots of traffic to the website. Though getting featured in quick answer box is not easy but there is a possibility with a simple formula optimizing your content.
Go to Google search console to find out ranking for queries that start with a question. Filter the queries starting with “how”, “why” or “what”. Check traffic volume of each keyword phrase to prioritize keywords list with the highest search volume. Find a simple question with good search volume to answer that question properly.
Make on-page improvements on the written content to increase possibilities of ranking in the answer box. These points will be helpful to achieve good on-page improvements:
- Provide answer with detail information with a bulleted format of the question.
- Embed a video answering question having a transcription
- Embed additional information to add more value to the reader.
After creating the content, submit to get indexed and share it in Google Plus to get noticed quickly to rank higher in the featured snippet.
- Optimize Existing Content in Website
It’s considerably easier to improve strong existing page ranking in search result pages than a ranking of poor rank pages. You enjoy the largest traffic after ranking in the top three results. Hence, try to get rank of your content in the 3 to 10 position. Improve bounce rate and optimize pages that are giving more conversion to gain more.
To find out the right pages for optimization, the following ways can be used:
- Look Google analytic with higher bounce rate and decent traffic.
- Check keywords driving traffic through search console
- Find pages with a higher conversion rate
After finding pages and relevant keywords, it is essential to optimize properly to get a result quickly. Here are some of the ways to optimize:
- Modify on-page ranking factors to improve SEO.
- Search internal pages related to your target pages to create internal links with related pages
- Submit to Google for indexing and share on Google Plus.
Crowd Source Content for Quick Links
Reaching out to influencers is a good way to improve page content or build links. Ask influencers to contribute to a page which you are trying to improve. In this way, you would get more quality content to add in pages.
After making updates, contact influencers through email or Twitter. This will lead to more social shares and links for the influencers. This technique can be used while creating a new brand new page. It is a special tactic to increase traffic for the site quickly.
Optimizing for Search Intent
Writing content according to queries or title improve engagement in site. Not finding the searched topic on the content increase bounce rate and affect ranking.
It is essential to optimize content according to search intent. Rewrite all contents in site focusing on the selected keywords to help in driving traffic. If any information is not matching with search intent, it is the right time to write new pages answering the questions.
- Increase Rank for Converting Pages
Check out in Google Analytics to find pages that are converting well. You can use the Search Console to find high traffic keywords of the pages. You can even take help of paid campaign to see top converting keywords. Increase the ranking of pages and keywords to get a quick result.
- Search Competing Content
Search all the content competing on the same topic and combine the pages. Make sure to redirect all the URLs to a single page.
- Fix 404 Errors
Finding 404 errors is easy now using different tools found in the web. Either you can reach out to site owners with broken links or redirect the broken URL to a new live page.
SEO is a long term campaign and requires time to show a result in marketing. The above-mentioned points are some of the popular tactics to show quick value.
What are your favourite tactics to get benefits quickly? Share your thought with a valuable comment here.