Pinterest is stepping up as a valuable marketing tool other than Facebook, Twitter, and Google+. The online bulletin board for your favourite images has already experienced wild growth in recent years. The site has more than 72 million registered users and driving more traffic to company websites and blogs than a combination of YouTube, Google+ and LinkedIn.
Why Pinterest Is Important For Businesses?
Before finding out the importance of this platform for businesses, let us understand the users. Pinterest allows users to organize images-pretty images of sunrise or foods you’ve tasted before in the boards in specific categories. When businesses pin something new, all followers will see it. Apart from that, they can like, comments and even re-pin in their own boards. In short, like Facebook content, your pins can go viral helping to reach more potential customers.
Ok, let us look in detail why businesses should start a business profile in Pinterest now.
How Pinterest Is Being Used?
The most beneficial application for business is the ability to promote company’s product pining inboard and link back to the website. It works like a virtual store catalogue for businesses.
But, this is a social media and certain guidelines need to be followed. Displaying images of promotion without contributing other topic contents will simply bore away users. Nobody likes to follow hard promoters.
Social marketing experts know getting too promotional is bad. A food company can pin pictures of delicious-looking foods, food arts, and even images of other topics to maintain the interest of customers.
Many businesses are getting a huge sale from Pinterest. But to achieve that it is essential to understand members and landscape. Follow pins and start a conversation with members with feedbacks outside your shopping category. Give a heart next to great recipes shown by members and comments. It is helpful in forging a good relationship with members and most likely to be your followers and subsequently clients.
Is Pinterest Good For Your Business?
Earlier, this site used to have drawbacks for businesses but recently added numerous features to boost marketing. The images pinned in the website should be oriented to your business and extremely beautiful to tie up with your brand. The best way to find out if this platform is right for you is to give it a shot. Set up an account and start pinning things that are related to your business but not over promotional contents. Search according to categories to find out funny, interesting, colorful, and extremely beautiful snaps to re-pin in your board.
Follow the interesting boards and individuals whose pins inspired you. Start repining other people contents in your board for a week to attract few followers creating a separate board for your products. Add the description of products along with a price of products linking back to your website. Track your account as a referral source in your website analytics.
Create an image for a special deal or coupon just for your Pinterest followers in a board for deals. Offer a special prize to the persons getting most likes or comment after re-pinning your coupon to encourage sharing among members. In this way, you will receive more referral traffic and sale. Tweak the boards with new images and words depending upon the results.
Remember one thing, only the best images- be it funny, beautiful or emotional images attract the most attention and followers. Share your experience of promoting products in Pinterest with your valuable comments.