Are you using Google+ to promote products or services to your potential customers? Online marketers using this networking site to promote their businesses are getting profits that no other social media website is giving at the moment. Now, Google+ is the second largest social networking website after Facebook. It has more than 350 million users worldwide. Nobody ever thought that it would increase at such a fast speed leaving behind Twitter. Hence, marketers who are still ignoring this networking site are falling behind their competitors some way or the other.
Google+ offers a perfect platform for marketers to promote their products to potential customers. It has attractive features which are alluring customers to use this for their online business. Moreover, websites having linked to Google Plus account gets certain advantages in organic rankings as well. Let us find out the benefit of this networking site for an online business.
An attractive feature in Google+
People are going for Google+ primarily for two main applications which are not there in other networks. The first feature is communities feature which allows users to make groups of same interest. This helps in finding your industry people more easily to interact with them. You can start interaction with popular people of industry, interested people and potential customers of your products. There are thousands of influencers from every industry in this networking site. Hence, it is a far better platform than other networking sites as it helps to establish a healthy camaraderie with other people. It helps to draw most potential customers in your website to increase conversion of your products.
Another attractive feature is hanging out in this site. It enables users to a held discussion, demonstration and group meeting of communities. In this discussion, you can advise your customer to give information about new products or tips about using your products. This is special for companies to promote their products to this large audience and get lots of traffic on site. It is easy for doing a demonstration to customer and visitors using this application. This is extremely helpful in getting more returns without much effort in this networking site.
The first thing which is required to get success in this networking site is to build a reputation among the users. This is done by creating quality contents to be published in communities and Hangout for the audience. Creating quality and special topic in every content is not easy but not impossible. Otherwise, spreading same and boring contents which were published in other networking sites will look spammy. It will not bring more customers to your site or increase your followers.
Google has been constantly asking webmasters to have a strong social signal to raise their ranking in search engines. Continuous publishing of quality content in Google+ will increase the ranking of the website and prevent a site from a penalty. Hence, taking Google+ for your website helps to promote your products and get a better result from your website. Don’t wait until your competitors get your potential customers.