The local business depends on the customers coming from the local area for your products. There was a time when the success of the business solely depends on the good site for increasing sales. But now even the business which is not situated in a good place can find more customers. Wondering, how? The people in the world depend on the internet to search for their essential products. So, it is better to have a website to promote your products to the customers. So, in this blog I will discuss with you, why do you need an online marketing strategy even for the offline business?
The main principle of getting more customers is to target the customer where they are looking for you. As the consumers are shifting the way of marketing into online marketing so, it is advisable to turn to online marketing to get more customers. Here is new research on the percentage of consumers using internet searches before buying the products. According to the Kelsey report, about 97% of consumers use online media for buying any products. 9 out of 10 customers take follow up action on the internet according to Google research. The Smartphone has become one of the most important devices of online marketing as 28% of the consumer visits the store after the search. It is expected further due to the increasing popularity of these devices among the masses. According to recent research on the on the behaviour of the customer
- More than 90% of consumers use search engines.
- The online yellow pages are used by 48% of consumers.
- The consumers search and compare the different shopping website by 42%.
The shifting of your focus on online marketing will help you to get a more potential customer for your site. As only a few online industries look for online marketing, you can get a big edge by this strategy. By updating your company in online marketing you can have the following benefits.
- The online marketing strategy will make your company more visible to the customer which will help to bring more customers. This will increase the sales of your products and help to gain more profit.
- The Smartphone and tabloid are getting more popular among the masses than the PCs, desktop and other media. So, making the website in the responsive design will help you to get a customer from the Smartphone and tabloid besides the computer users. It will increase the traffic of the site and hence more potential customers will come to your site.
- The online shopping and reservation system is getting more popular among the consumers as it is easy and buy the things sitting in their homes. It is good as it offers services 24/7 services to the customer with little maintenance.
- Online marketing makes great progress with the help of social networking sites. This helps the website to get more customers through these sites. You can make a good number of fan following your website and increase the conversion of your products.
The local business can gain lots of customer by taking the help of online marketing strategies into the website. The time changed so; you should focus on online marketing besides offline marketing. I think it will be a little for you to understand the importance of online marketing in the modern time.