If there’s just one thing that bothers me about link-building task, it is the thought that only one type of link will work, and anything else is going to cripple the site. Or…
- Guest posts will get you penalized.
- The client will not accept an image link, a nofollow or the anchor text isn’t what they specified.
- Directory links are of no use
And the list goes on and on.
Most of the time, I proceed with it after explaining risks and rewards, however, I need to be a good educator and advocate for a broad link profile.
When I come across strong link profiles for the sites ranking well, the first thing that comes to my mind is the wide range of link types there. Link variety is good!
Every expert has a different opinion on how links should be created:
- Some don’t want to be on the same page with a competitor.
- Some will not take links below the top fold.
- Everyone dislikes links using nofollow attributes.
- Some may love being on pages with 50 additional links.
- Some hate links on a page with over three outbound links.
Ask 20 different experts or webmasters that question, and you will get 20 different answers; that is the nature of link building.
Over the years, the link education has transformed, with many articles and blogs written about links that the majority of people have good knowledge of the subject.
But individuals still have a specific type of link they want and even more certain types of links they don’t want. This can be a big issue if webmasters do not open their minds to different link types.
Wash, rinse, repeat!
After looking at a link profile containing many guest posts, you might think, “well, there is one asking for a hit.” The same thing is true for a link profile having nothing but bookmarks or directory sites.
There aren’t many ways to build links that have not had a hit of some kind once the tactic is overdone. As SEO specialists, one of our most common problems is that when we find something that works, we do it by no means and ruin it for everyone. Do not discount a tactic only because you have not done it before. If any good opportunity comes, consider it.
For instance, if you haven’t searched for resource pages to host your links but still find a strong one, say it yes and put your link there. In case it’s a good page, indexed and on-topic, I would definitely say yes! Again, do not discount the link source only because you have not used the tactic in the past.
Many types of links go in and out of the trend; sometimes we love guest posts, the next time we hate them. A guest post may prove to be the best option for you to get a link to a desirable website, so keep an open mind.
When don’ts become relevant!
Don’t rely on just one type of linking tactic or link for your entire link profile. A profile with only one type of link(s) from certain pages may look spammy. Don’t discount nofollows. This is one of the things I hate the most in link building.
Websites that naturally pull inbound links also draw links using nofollow. Review the websites they are coming from, and if you get the chance to nofollow link from a popular site, do it. The traffic they drive is well worth the effort.
Do not have on sites with plenty of links, directory links, image links, links on Cold Fusion sites, links on new sites, links on sites that look like they were developed and designed in 2000 and so on. Not all sites will adhere to the guidelines you have, and that does not mean they are bad opportunities.
It’s not like you should pursue getting an image link or involve in a roundup only because you don’t have those types of links. If the link doesn’t sit on a valuable page, I won’t make a huge effort for it.
What are healthy link profiles?
Having different types of links as well as mentions are a part of a natural link profile and should not terrify you. The following are some link types that I often find in healthy link profiles:
- Guest posts
- Image links
- Links using nofollow attributes
- Mentions without a link
- Directory links
- Local citations based on an address
- Sponsored posts
- Social links
- Regular weekly or monthly columns
- Negative mentions
- Positive mentions
All webmasters are terrified of being penalized by bad links, but I recommend not turning down a link just because it is not something you have gotten in the past.