Yahoo has signed a deal with Oracle to increase its search share and user base on the internet. The agreement was signed with Oracle providing ties with Yahoo on the new Java software installation. Marissa Mayer – the CEO of Yahoo announced about the agreement at the company’s annual shareholder meeting on Wednesday. The Yahoo spokesperson confirmed about the deal saying it is a three years deal with Oracle, but declined to comment on the share of a financial term of the agreement.
Yahoo will get more users from Oracle Java software in a special way. When desktop computer users download and install Oracle’s Java software, the users would be asked if they want to set Yahoo as the default search engine and home page. Apart from that, the checkbox for that invite is turned on by default adding more users even without the notice of users. In this way, the user base of the search engine is expected to rise to some extent.
Interestingly, Yahoo scored huge gain in search share of last quarter after replacing Google as the default search engine in the Firefox web browser. Though, Yahoo eventually lost some of the users back to Google but maintains a good gain last year. According to comScore’s May 2015 estimate shows that Yahoo search share is about 12.7 per cent in US desktop search market- a significant improvement from 9.8 per cent last summer. For Oracle, this agreement is a replacement deal with IAC and its ask.com search engine.
With this deal, the search share of Yahoo is expected to rise continuously like last year but time will tell about the success. Do you think this agreement will be helpful in setting a strong foot in search market for Yahoo? Share your views about this deal providing your comments below.